Sunflowers, Tulips, Carnations, and Roses for Mother’s Day

Mother’s Day isn’t just another holiday—for DIY Florists, this season is all about getting the right flowers, pricing strategically, and managing demand while delivering perfect arrangements.

Let’s break down the business perspective behind sunflowers, tulips, carnations, and roses—and why they are the backbone of any successful Mother’s Day floral offering.

Tulips: The Trendy, Fast-Moving Favorite

Commercial Value:

Luxury appeal, fast turnover, requires precise handling.

The challenge? Tulips are delicate and have a shorter vase life, meaning DIY florists must sell them fast to avoid losses.

Why DIY Florists Love Them:

• Customers love their clean, modern aesthetic

• Great for minimalist bouquets & European-style arrangements.

• Higher perceived value = higher pricing potential!

Carnations: The High-Profit Workhorse

Commercial Value:

Low cost, long-lasting, high markup potential.

Carnations are the backbone of any profitable Mother’s Day season. While some florists overlook them in favor of high-end blooms, smart DIY florists know that carnations bring the best profit margins and hold their shape beautifully in arrangements.

Why DIY Florists Love Them:

• Extremely cost-effective (buying in bulk keeps costs low)

• Long vase life = more flexibility in design & sales

• Soft pastel shades make them a Mother's Day staple

Pro Tip:

Mix carnations with higher-end flowers like roses for a luxury feel while keeping costs low—this allows for premium pricing without cutting into profit margins.

Roses: The Classic Mother’s Day Essential

Commercial Value:

High demand, premium pricing, requires careful handling

Roses remain the most requested flower for Mother’s Day, making them a must-have for any florist. They offer endless color variety, allowing DIY florists to craft arrangements that suit every price range.

Why DIY Florists Love Them:

• Customers expect roses = guaranteed sales

• Easy to mix with other blooms for high-end bouquets

• Luxury appeal allows for premium pricing

Pro Tip:

Pre-arrange bundles of mixed-colored roses to make shopping easier for customers while increasing your average order value.

Sunflowers: The Unexpected Best-Seller

Commercial Value:

High visual impact, great margins, low maintenance

Why DIY Florists Love Them:

• Versatile for bouquets & arrangements

• Hold up well in mixed arrangements (less fragile than tulips or roses)

Pro Tip:

Pair sunflowers with soft greenery or pastel florals to create a trendy, farm-style Mother’s Day bouquet that customers love.

Sunflowers, tulips, carnations, and roses each bring unique commercial value to the table—a good tip is to offer tiered pricing—budget-friendly (carnations), mid-range (tulips & sunflowers), premium (roses). Bundle with greenery—Using cost-effective greens like leather leaf or eucalyptus elevates arrangements without driving up costs. Pre-sell orders—Managing inventory efficiently reduces waste and maximizes sales. Understanding how to price, sell, and arrange them strategically can turn this busy season into your most successful one yet!